M.A.C COSMETICS AND KEITH HARING TEAM UP TO CELEBRATE 27 YEARS OF GIVING BACK 100% WITH VIVA GLAM

 

This year's celebration of  M.A.C Cosmetics' iconic give-back program honors Keith Haring's artistic and philanthropic legacy. 

Since 1994, M.A.C Viva Glam has raised over $500,000,000 globally and counting! This year they are celebrating 27 years of giving back 100% with three special edition lipsticks in Keith Haring's signature primary color palette.

''As one of the most disruptive beauty campaigns of all time, M.A.C Viva glam set the standard for giving back within the industry thanks to the support of provocative powerhouse talent, our artists, and community''. Says John Demsey, Chairman of the M.A.C Viva Glam fund and executive  Group President, The Estee Lauder Companies Inc. '' For our 27th anniversary, we're thrilled to honor the late iconic artist Keith Haring and carry forward his mission using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for a purpose. While his iconic art and philanthropy live on through Viva Glam.

Three special edition Lipsticks in Keith Haring's signature primary color palette in Matte and Frost finishes come together for this year's Viva Glam collection. Each work of pop art is expressed through Keith Haring's symbolic street style imagery. 100% of the selling price of Viva Glam lipstick sold in EMEA is donated to local organizations fighting for healthy futures and equal rights for all. When you buy any Viva Glam lipstick 100% of the selling price goes to support local organizations supporting women and girls, the LGBTQIA community, and people living with or affected by HIV/AIDS.

Haring himself passed of AIDS-related complications in 1990. Since 1994, M.A.C has donated 100% 0f the selling price of all Viva Glam Lipsticks to organizations supporting the health and rights of those affected by HIV/AIDS.

Be authentic. Be bold. Be original. MAC Viva Glam x Keith Haring invites you to embrace the power of your creativity ultimately reflecting Haring's belief that '' art should be something that liberates your soul, provokes the imagination and encourages people to go further.'' 

LIPSTICK/VIVA GLAM x KEITH HARING

• Red Haring Bright vibrant red - Matte
• Canal Blue Bold blue with micro-pearlescent particles - Matte
• St Marks Yellow Sheer bright yellow with pearlescent particles -Frost

MAC STORES AVAILABLE IN THE FOLLOWING LOCATIONS

• Junction Mall
• Sarit Center Mall
• Garden City
• Village Market
• Hilton